The State of App Marketing in Latin America | AppsFlyer
mobile apps marketing latin america report

The State of App Marketing in Latin America – 2020 Edition

Latin America is experiencing a significant growth in smartphone penetration in recent years, with adoption almost doubling since 2014 to reach 66% of the population.

In the past couple of years competition has intensified, leading many apps to heavily invest in marketing to draw attention to their app. In fact, almost 40% of total app downloads in Latin America were driven by marketing campaigns in 2020 – double the rate compared to 2017.

In 2019, apps across the globe spent $3.1 billion on app install campaigns in the region, a figure we predict will jump to nearly $7 billion by 2022.

To capture the key trends in this red hot app market, The State of App Marketing in Latin America includes a deep dive into:

  • Top markets by number of installs, usage and revenue
  • Fastest-growing markets and top verticals
  • The impact of COVID-19 on app marketing metrics: installs, app sessions and revenue
  • Retargeting, uninstall rates, and fraud rates by vertical and country
  • And more!

 

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