The State of App Marketing in Latin America – 2020 Edition
Latin America is experiencing a significant growth in smartphone penetration in recent years, with adoption almost doubling since 2014 to reach 66% of the population.
In the past couple of years competition has intensified, leading many apps to heavily invest in marketing to draw attention to their app. In fact, almost 40% of total app downloads in Latin America were driven by marketing campaigns in 2020 – double the rate compared to 2017.
In 2019, apps across the globe spent $3.1 billion on app install campaigns in the region, a figure we predict will jump to nearly $7 billion by 2022.
To capture the key trends in this red hot app market, The State of App Marketing in Latin America includes a deep dive into:
- Top markets by number of installs, usage and revenue
- Fastest-growing markets and top verticals
- The impact of COVID-19 on app marketing metrics: installs, app sessions and revenue
- Retargeting, uninstall rates, and fraud rates by vertical and country
- And more!
