Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
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537 results for "Attribution"
Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Glossary
Deferred Deep Linking: how it works
Learn what deferred deep linking is, how it works, and why it's essential for app user acquisition, onboarding, and campaign attribution.
Glossary
Device ID
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
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Install referrer
What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Glossary
Lookback window
What is a lookback window, and how does it work with the main social platforms? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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