Glossary
Mobile ad fraud
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.
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542 results for "Attribution"
Glossary
Probabilistic modeling
What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Bots
What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.
Glossary
Click flooding
What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
Glossary
Deferred Deep Linking: how it works
Learn what deferred deep linking is, how it works, and why it's essential for app user acquisition, onboarding, and campaign attribution.
Glossary
Device ID
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
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