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Flying under the radar: Mobile ad fraud
Familiar fraud methods relying on malicious SDKs were considered irrelevant for iOS devices until recently a new form of install hijacking was found
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515 results for "Attribution"
Customer stories
Becoming one of the world’s top weather apps
Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.
Customer stories
Saving over $1 million by upgrading to fraud protection with AppsFlyer
Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).
Customer stories
Boosting Apple Search Ads performance with AppsFlyer
See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.
Customer stories
Powering quality user acquisition through user referrals
CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Customer stories
Reducing month-over-month CPA by 50% with AppsFlyer
Find out how Angel Broking leverages AppsFlyer to track media cost, attribution, and in-app engagement data to optimize marketing campaigns.
Customer stories
Blocking mobile ad fraud at scale with AppsFlyer’s fraud protection solution
Using Protect360, the Amanotes team was successfully able to block over 810K fraudulent installs and 6M fraudulent app events in two months.
Customer stories
Extending healthcare services to remote users by optimizing reach
Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.
Customer stories
Putting the spotlight on fraud to rapidly scale growth
Find out how Indonesia-Fintech LinkAja's marketing team leveraged AppsFlyer fraud solution to safeguard the integrity of its marketing campaigns.
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