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The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
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551 results for "Attribution"
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Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
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iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
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3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Blog
Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
Blog
2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Impression fraud
What is an impression fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile ad fraud
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.
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