Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
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563 results for "Attribution"
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
Customer stories
Harnessing the power of machine learning to drive smarter decisions
See how ChimpWorks is harnessing AppsFlyers native capabilities to provide the trusted data for their machine learning projects.
Blog
Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
Blog
Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%
Initial data from 300 apps shows apps can increase the share of consented users; explore key iOS 14 benchmarks based on millions of interactions.
Blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
Blog
Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
Blog
Unbiased, independent, and the future of the ecosystem & web
Following a very intense year, our CEO, Oren Kaniel, reshares our missions and reemphasizes our commitment.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
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