Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
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222 results for "iOS 14"
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Does user privacy have to come at the expense of an incredible user experience?
AppsFlyer's lifelong investment in privacy and security makes us very well prepared for an IDFA-less ecosystem and the upcoming iOS14 updates.
Use cases
The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Reports & guides
[Report] State of App Marketing in Vietnam – 2025 Edition
Explore Vietnam’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, Utilities, and Gaming.
Reports & guides
[Report] The State of App Finance in SP Latam – Edition 2025
Discover 2025's top finance app trends in LATAM. Get insights on growth, fraud, and user retention.
Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
Explore 2025 app marketing trends in Africa. Discover key insights on installs, fraud, UA, and remarketing.
Reports & guides
[Report] The State of eCommerce App Marketing – 2025 Edition
Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional groth insights.
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