Blog
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
AppsFlyer's lifelong investment in privacy and security makes us very well prepared for an IDFA-less ecosystem and the upcoming iOS14 updates.
Use cases
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Reports & guides
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional groth insights.
Blog
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Reports & guides
Boost app growth by connecting web and app experiences. The Web-to-App Playbook offers expert strategies and real-world insights.
Reports & guides
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market-2025 report.
Blog
The depreciation of Firebase Dynamic Links leaves a gap in the user flow. How can deep linking bridge the gap and provide seamless user journeys.
Reports & guides
The State of App Marketing in Brazil 2025