Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
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216 results for "iOS 14"
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Does user privacy have to come at the expense of an incredible user experience?
AppsFlyer's lifelong investment in privacy and security makes us very well prepared for an IDFA-less ecosystem and the upcoming iOS14 updates.
Use cases
The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Reports & guides
[Report] State of app marketing in the Philippines – 2025 Edition
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market-2025 report.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
The State of App Marketing in Brazil 2025
Reports & guides
The State of Creative Optimization – 2025 Edition
Reports & guides
[Report] The State of App Marketing in Spanish LATAM – Edition 2025
Discover the latest trends in app marketing across Spanish LATAM. Learn about user growth, ad spend, and opportunities for growth.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Reports & guides
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
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