We welcome a world that is more private. We have invested significant resources to provide diligent compliance across our solutions and teams. It is our mission and responsibility to not only provide a fully-compliant product to our customers, but to help them ensure their own compliance as well.
We’ve implemented technical and organizational measures to ensure that, by default, only personal data which is necessary for each specific purpose of the service is processed, in strict accordance with our customers’ instructions and configurations.
We have developed a comprehensive range of APIs and tools to help our customers build a fully compliant stack. By adopting our tools, brands can address data subject requests across their partner ecosystems, in near real-time. Adhering to the GDPR and CCPA Right of Deletion, our APIs help organizations globally take another step toward compliance.
- The right to erasure
- The right to access
- The right to data portability
- The right to rectification
To help our customers ensure compliance with the CCPA, we are committed to: 1. Acting only as a service provider for our customers and processing the data only for the stated business purposes 2. Never selling or disclosing any personal information received from our customers 3. Being fully transparent with our customers 4. Supporting customer opt-in and opt-out requirements 5. Ensuring appropriate agreements are in place with our customers 6. Having appropriate technical and organizational measures in place to protect our customer data.
Personal information of Consumers (i.e. California residents), where the term “personal information” is defined broadly. Some examples for personal information are specified, and these include IP addresses, email addresses, geolocation data, browsing and search history, to name a few. Therefore, data you collect through your use of AppsFlyer may be deemed Personal Data under the CCPA.
Yes, you may download our DPA.
The GDPR applies to Personal Data. However, Personal Data is broadly defined and includes identifiers such as IP address, cookies, and device IDs. Therefore, under such definition data collected by you through your use of AppsFlyer may be deemed Personal Data under the GDPR.