Episode 12
39 Min listen
Sep 15, 2022
The one about SKAN; past, present & future
Featuring:
David Phillopson
Founder & CEO of DataSeat
Tim Koschella
Founder & CEO of Kayzen
The one where they talk about… guess what… SKAN; Past, Present and Future.
Where else to start Level UP UA than focusing on the industry-defining topic of SKAdNetwork with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive into SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple’s privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins.
We’re not starting with the easy topics, we’re diving straight in at the deep end!
Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen.
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