SKAdNetwork

Uncover everything you always wanted to know about SKAdNetwork with our collection of original articles, videos, podcasts, and more

complete iOS measurement on X Ads featured image

Measurement & analytics - 4 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

SSOT for All Your Marketing featured image

Measurement & analytics - 4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

Apple WWDC25 featured image

Mobile marketing - 4 min read

WWDC25 just supercharged AdAttributionKit — here’s what you need to know

Measurement & analytics - 4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

Guide

Getting started with mobile attribution in the age of privacy

Download

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

SKAN vs. Sandbox - изображение на главной странице

Measurement & analytics - 6 min read

SKAN vs. Sandbox: what advertisers need to know

WWDC24 and AdAttributionKit: Keep calm and SKAN on - Featured Image

Mobile marketing - 3 min read

WWDC24 and AdAttributionKit: Keep calm and SKAN on

Feature image SKAN 4

Trends & insights - 7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

Event trends 2024 - OG image

Trends & insights - 8 min read

App Trends and C-Level Predictions for 2024

SSOT a one stop shop for bridging iOS data gaps - OG image

Measurement & analytics - 5 min read

SSOT: A one-stop shop for bridging iOS data gaps

Measurement & analytics - 3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

SKAN 4.0 testing - featured

Trends & insights - 5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

WWDC 2023 - featured

Mobile marketing - 5 min read

Inside WWDC 2023: All the must-know details

SKAN 4.0 industry perspectives - featured

Measurement & analytics - 7 min read

SKAN 4.0: Industry perspectives

Testing SKAN install attribution in a new iOS reality - featured

Measurement & analytics - 4 min read

Testing a multi-billion dollar black box

SKAN 4.0 changes features

Measurement & analytics - 5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

SSOT data: 29% attribution uplift - OG

Trends & insights - 5 min read

SSOT attribution uplift and eCPI drop per category revealed

SKAN 4.0

Trends & insights - 7 min read

SKAdNetwork 4.0 is out, let’s build your strategy

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

Everything you need to know about iOS 14+ fraud - featured

Mobile fraud - 5 min read

Everything you need to know about iOS 14+ fraud

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Trends & insights - 7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

Measurement & analytics - 5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

skadnetwork postbacks update - OG

Mobile marketing - 2 min read

SKAdNetwork postbacks: A welcome update for advertisers

O poder dos valores de conversão na SKAdNetwork - quadrado

Tips & strategy - 6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

アグリゲーション・アドバンスト・プライバシー - スクエア

CEO blog spot -Measurement & analytics - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

Measurement & analytics - 7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Fraude na skadnetwork iOS 14 - quadrado

Mobile fraud - 6 min read

Immediate fraud risks within iOS 14 and SKAdNetwork

Insights de dados da SKAdNetwork - quadrado

Trends & insights - 5 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

Equívocos sobre a SKAdNetwork - quadrado

Trends & insights - 6 min read

5 wrong assumptions advertisers have about SKAdNetwork

Valores de conversão na SKAdNetwork iOS 14 - quadrado

Mobile marketing - 8 min read

Who should own the conversion value in SKAdNetwork?

Explore other topics

Ad spend AI APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security Testing TV & streaming User acquisition User experience Web-to-app

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