SKAdNetwork

Uncover everything you always wanted to know about SKAdNetwork with our collection of original articles, videos, podcasts, and more

SKAN 4.0 industry perspectives - featured

Measurement & analytics - 7 min read

SKAN 4.0: Industry perspectives

Testing SKAN install attribution in a new iOS reality - featured

Measurement & analytics - 4 min read

Testing a multi-billion dollar black box

SKAN 4.0 changes features

Measurement & analytics - 5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

SSOT data: 29% attribution uplift - OG

Trends & insights - 5 min read

SSOT attribution uplift and eCPI drop per category revealed

Guide

Getting started with mobile attribution in the age of privacy

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SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

Everything you need to know about iOS 14+ fraud - featured

Mobile fraud - 5 min read

Everything you need to know about iOS 14+ fraud

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Initial SKAdNetwork conversion value mapping - OG

Trends & insights - 7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

How to optimize performance app - OG

Measurement & analytics - 4 min watch

How to optimize performance app marketing in a post iOS 14 world

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

Measurement & analytics - 5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

skadnetwork postbacks update - OG

Mobile marketing - 2 min read

SKAdNetwork postbacks: A welcome update for advertisers

O poder dos valores de conversão na SKAdNetwork - quadrado

Tips & strategy - 6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

アグリゲーション・アドバンスト・プライバシー - スクエア

Measurement & analytics - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

Measurement & analytics - 7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Fraude na skadnetwork iOS 14 - quadrado

Mobile fraud - 6 min read

Immediate fraud risks within iOS 14 and SKAdNetwork

Insights de dados da SKAdNetwork - quadrado

Trends & insights - 4 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

Equívocos sobre a SKAdNetwork - quadrado

Trends & insights - 6 min read

5 wrong assumptions advertisers have about SKAdNetwork

Valores de conversão na SKAdNetwork iOS 14 - quadrado

Mobile marketing - 8 min read

Who should own the conversion value in SKAdNetwork?

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security Testing TV & streaming User acquisition User experience Web-to-app

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