SKAdNetwork

Uncover everything you always wanted to know about SKAdNetwork with our collection of original articles, videos, podcasts, and more

Initial SKAdNetwork conversion value mapping - OG

Trends & insights - 7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

Top 5 data trends of 2021 - OG

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

How to optimize performance app - OG

Measurement & analytics - 4 min watch

How to optimize performance app marketing in a post iOS 14 world

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

Guide

Getting started with mobile attribution in the age of privacy

Download

ATT opt-in rate vs. IDFA rate gap - OG

Measurement & analytics - 6 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

skadnetwork postbacks update - OG

Mobile marketing - 2 min read

SKAdNetwork postbacks: A welcome update for advertisers

skadnetworks conversion values power - OG

Tips & strategy - 6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

aggregated advanced privacy - OG

Measurement & analytics - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

mobile attribution privacy age - OG

Measurement & analytics - 7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

fraud ios 14 skadnetwork - OG

Mobile fraud - 6 min read

Immediate fraud risks within iOS 14 and SKAdNetwork

skadnetwork data insights - OG

Trends & insights - 5 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

skadnetwork wrong assumptions - OG

Trends & insights - 7 min read

5 wrong assumptions advertisers have about SKAdNetwork

skadnetwork conversion value ios 14 - OG

Mobile marketing - 8 min read

Who should own the conversion value in SKAdNetwork?

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention Testing TV & streaming User acquisition User experience Web-to-app

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