How Magic Spoon launched a direct-to-consumer cereal startup in the middle of a pandemic


Gabi Lewis Co-Founder at Magic Spoon

Episode summary

Gabi Lewis, Co-Founder at Magic Spoon, discusses the process of building a new food brand while everyone is stuck at home, ordering almost everything for delivery and watching their wallets.

Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate the market was about product, not price and supply chain efficiency. He also emphasizes the vital importance of Facebook and Instagram for DTC brands, and why it’s so hard for startups to walk away from social platforms.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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