Episode 12 39 Min listen Sep 15, 2022
How Magic Spoon launched a direct-to-consumer cereal startup in the middle of a pandemic
Gabi Lewis Co-Founder at Magic Spoon
Gabi Lewis, Co-Founder at Magic Spoon, discusses the process of building a new food brand while everyone is stuck at home, ordering almost everything for delivery and watching their wallets.
Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate the market was about product, not price and supply chain efficiency. He also emphasizes the vital importance of Facebook and Instagram for DTC brands, and why it’s so hard for startups to walk away from social platforms.