Audience segmentation

Uncover everything you always wanted to know about audience segmentation and optimization with our collection of original articles, videos, podcasts, and more

Introduction to the Digital Markets Act (DMA) - Featured image

Measurement & analytics - 7 min read

Inside the Digital Markets Act and its implications for advertisers

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

Rich user segmentation in the privacy era - featured

Tips & strategy - 7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

App personalization - featured

Mobile marketing - 10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

Android Privacy Sandbox is coming. What should marketers do next_ OG

Tips & strategy - 7 min read

Android Privacy Sandbox is coming: What should marketers do next?

Guide

The beginner’s guide to incrementality for remarketing

Download

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

App segmentation - featured

Tips & strategy - 6 min read

Turn app downloads into long-term value with app user segmentation

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

GAID 운영 중단과 프라이버시 샌드박스 솔루샨

Mobile marketing - 4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

intro to reach-based incrementality measurement OG

Measurement & analytics - 5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

Segmentação de audiências para profissionais de marketing mobile - quadrado

Measurement & analytics - 9 min read

Audience segmentation for mobile marketers: A crash course

audience optimization buzz - og

Audience segmentation - 5 min read

What's the buzz around audience optimization?

audiences solution features - og

Audience segmentation - 5 min read

What to look out for in a powerful audience management solution

accelerate marketing growth stack - og

Audience segmentation - 3 min read

Two new ways to accelerate your marketing growth stack

Explore other topics

Ad spend APAC Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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