Audience segmentation

Uncover everything you always wanted to know about audience segmentation and optimization with our collection of original articles, videos, podcasts, and more

Mobile marketing - 9 min read

It’s time to come clean - Data Clean Rooms

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

Tips & strategy - 6 min watch

The other side of the coin: Monetization for non-gaming apps

smart segmentation qualitative personas - OG

Tips & strategy - 8 min watch

Qualitative personas for smart segmentation

Guide

The beginner’s guide to incrementality for remarketing

Download

audience segmentation mobile marketers - OG

Measurement & analytics - 9 min read

Audience segmentation for mobile marketers: A crash course

Tips & strategy - 11 min watch

5 steps to build an amazing Facebook audience strategy

Explore other topics

Ad spend APAC Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app