Audience segmentation

Uncover everything you always wanted to know about audience segmentation and optimization with our collection of original articles, videos, podcasts, and more

App segmentation - featured

Tips & strategy - 6 min read

Turn app downloads into long-term value with app user segmentation

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

GAID 운영 중단과 프라이버시 샌드박스 솔루샨

Mobile marketing - 4 min read

Deprecation of GAID: AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

intro to reach-based incrementality measurement OG

Measurement & analytics - 5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

Guide

The beginner’s guide to incrementality for remarketing

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Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

ad monetization non gaming apps - OG

Tips & strategy - 6 min watch

The other side of the coin: Monetization for non-gaming apps

Segmentação de audiências para profissionais de marketing mobile - quadrado

Measurement & analytics - 8 min read

Audience segmentation for mobile marketers: A crash course

steps building facebook audience - OG

Tips & strategy - 11 min watch

5 steps to build an amazing Facebook audience strategy

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Ad spend APAC Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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