Case Study

MagicAnt Scales Casual Gaming App in Japan and Abroad

  • #1
    Ranking App
  • 10x Growth
    Budget and Active Users

BACKGROUND

Founded in 2013, MagicAnt is a very successful, boutique casual gaming app developer. With over 20 million downloads, their apps are enjoyed by gamers around the world. 1LINE a particularly popular game, has nearly 2 million downloads in Japan alone, with a global rollout in the works.

CHALLENGE

MagicAnt had strong titles, but their mobile growth was being slowed by a third-party tool. Early promotional tests with new networks demonstrated that there was better scale and quality available at a lower cost. However, their free attribution provider could not track many popular ad networks, limiting their ability to scale their marketing.

MagicAnt needed a new mobile measurement provider that would allow them to quickly and easily test multiple new networks and grow their business.

ACTIVATION

MagicAnt added the AppsFlyer SDK, removing the need to implement a new SDK for each ad network they wanted to test. Furthermore, using AppsFlyer’s deep, pre-configured integrations, MagicAnt was able to easily sync their install and engagement data back to their network partners – without needing to setup complex tracking tags.

IMPACT

AppsFlyer’s integrated media cost and deep engagement reporting provided MagicAnt with a real-time window into their spend, user quality and the ROI each of install and campaign. Rather than relying on data from iTunes Connect and Google Play, MagicAnt found that AppsFlyer’s real-time data further improved their agility. By lowering the time and effort needed to test new ad networks, the team was able to quickly and efficiently scale their growth.

MagicAnt’s newfound clarity and performance insights drove a 10x growth in their mobile advertising budget while maintaining their user quality and marketing ROI. With their incredible local success, MagicAnt is now expanding into international markets, with AppsFlyer’s real-time data as their guide.

Thanks to AppsFlyer, we can easily track our media spend per marketing channel and determine our user quantity and quality at glance.

By making smarter, faster, more informed marketing decisions, we have been able to invest 10X more in our app marketing.
Ryusuke Yamaguchi
CEO

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