Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

Cross-channel marketing analytics OG image

10 min read

Cross-channel marketing analytics: how it works in 2026

What is cross channel marketing analytics, why it matters in 2026, and how to unify data across mobile, web, CTV, and more. A complete overview.

5 min read
Leveraging the AppsFlyer x Braze integration: How an eCommerce loyalty platform cut Time-to-Purchase by 66%
13 min read
Cross-platform measurement: the complete guide for 2026
7 min read
Five marketing lessons from football's biggest tournament
11 min read
Marketing attribution: what it is and how to measure it
4 min read
The Optimal Tech Stack for the AI Era

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7 min read

6 reasons why mobile apps set the gold standard for omni-channel measurement

AI for Finance blog_featured image

5 min read

80% of Fintechs have adopted AI in marketing, but only 29% got results. Here's the kit that closes the gap.

Guide

Cohort analysis explained

Read now

Quack the Planet - featured image

14 min read

I Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here's What Actually Happened.

Where European Finance Apps Win or Lose Users in 2025_featured image

8 min read

Where European Finance Apps Win or Lose Users

Customer Lifetime Value (LTV)_featured

11 min read

Customer Lifetime Value (LTV): What It Is and How to Measure It

Independent Data Collaboration Platforms featured image

6 min read

Independent Data Collaboration Platforms Are Gone - Except One

How to Measure the Real Value of eCommerce Re-engagement_featured image

5 min read

How to Measure the Full Impact of eCommerce App Remarketing

MAU 2026 blog Featured image

8 min read

The Signal Economy Goes Live: Takeaways from MAU Vegas 2026

OneLink API 2.0 - featured image

5 min read

OneLink API 2.0: The new deep linking infrastructure built for growth and scale

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7 min read

Strong open rates, weak app revenue: your email campaign isn't broken. Your links are.

Web Performance Measurement featured image

5 min read

Mobile Measurement Set the Standard. Web Is Finally Catching Up.

eCommerce brands get wrong featured image

5 min read

What eCommerce brands get wrong about retail media measurement

Claude and AppsFlyer Featured image

11 min read

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

Blog_ Instagram deep links_featured

9 min read

Instagram deep links: how to create, use, and measure them

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6 min read

Why fraud data is your secret growth engine (Not just a filter)

Fix the Foundation featured image

6 min read

Fix the Foundation: Marketing's Signal Problem in the AI Era

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6 min read

5 app entry moments engagement teams in finance can’t afford to break

MAMA San Francisco Blog

7 min read

Where Do We Go From Here? At MAMA San Francisco 2026, Mobile & App Marketing Leaders Navigated What Comes Next

Remarketing blind spots featured image

9 min read

The remarketing blind spots you didn't know you had (and how to fix them)

Web-to app blog featured image

7 min read

Your customers are trying to convert but your web-to-app journey is stopping them

tiktok-ios-optimization-featured-image

5 min read

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

Ramadan-focused blog for the Gulf region featured image

12 min read

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

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8 min read

3 mobile tactics digital banks use to win

5 mobile adoption plays banks are using in 2026 featured image

7 min read

5 mobile adoption plays banks are using in 2026

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37 min read

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

Pret a manger featured image

5 min read

How Pret A Manger brews loyalty through smart app design (and what's missing)

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4 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app featured image

4 min read

Namshi's app: Localized commerce mastery with a retention blind spot

How banks measure marketing ROI Featured image

11 min read

How banks measure marketing ROI across every channel: Paid, owned, and app

Deep Linking for Banking Featured Image

8 min read

Why banks lose mobile customers (and how deep linking wins them back)

Why deep links stopped working on X for iOS featured image

5 min read

Why deep links stopped working on X for iOS and what you can do now

Smarter signals black Friday featured image

4 min read

What the holiday shopping season taught us about smarter signals for 2026

6 min read

SKAN vs. Sandbox: what advertisers need to know

Google iOS attribution featured image

5 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

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5 min read

Build AI marketing agents in 30 minutes without writing code

Audiences-blog-featured_image

5 min read

How to reactivate bank customers at 5x lower cost

24 min read

Driving ROI through a storm: 2023 app trends & C-level predictions

12 min read

How to ASO like a PRO: The App Store Optimization guide

12 min read

The mobile app marketing guide: Cracking the code to app success

11 min read

In-app advertising done right – the complete guide

AppsFlyer-modern-marketing-cloud-featured image

7 min read

AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

10 min read

Solving retail media measurement – your ultimate guide to earning advertiser trust

38 min read

Getting started with user acquisition for apps: The complete guide

5 min read

The European Finance app market is changing. Here’s what the data shows

6 min read

Measuring the unmeasurable: Attribution in the age of GenAI

Advertising Week NYC 2025 Featured image

4 min read

Advertising Week NYC 2025: The New Age of Measurable Media

7 min read

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

28 min read

Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy

4 min read

Turn streaming into measurable growth with AppsFlyer and Roku

Your AI is making marketing decisions on bad data - Featured image

5 min read

Your AI is making marketing decisions on bad data - here's how to tell

Safari iOS 26 user-agent freeze-featured

2 min read

Safari iOS 26 user-agent freeze: what it means for attribution

The Ultimate Creative Optimization Masterclass Featured Image

8 min read

The Ultimate Creative Optimization Masterclass

MyTheresa app-featured

5 min read

MyTheresa's app: Luxury UX with a hidden growth gap

Beyond walled gardens-featured

3 min read

Beyond walled gardens: one view to maximize retail media performance

Zalandos AI-powered app-featured

4 min read

Zalando's AI-powered app: Fashion meets personalization

Graviton The tech sprint that grew a forest-featured

4 min read

Graviton: The tech sprint that grew a forest

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5 min read

Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era

Babbel influencer marketing blog featured image

6 min read

How Babbel runs 50+ influencers a month and keeps performance high

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

4 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

What are Universal Links and App Links

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

From data to decisions-featured

4 min read

From data to decisions - Fast: Meet My Dashboards

14 min read

Unlock the value of web-to-app

Break up with Firebase-featured

7 min read

Break up with Firebase before it breaks you: Practical migration guide

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

13 min read

Winning big with influencers: A comprehensive guide for app marketers

4 min read

Redefining ATT opt-in measurement: Setting the standard for data accuracy

Gross vs net Revenue-featured

5 min read

Gross vs. net Revenue: the make-or-break factor in hybrid monetization

8 min read

Understanding ad metrics: A guide for digital marketers

15 min read

2025 App Marketer Survey

9 min read

Boosting your user acquisition strategy with preload campaigns

14 min read

The marketer’s guide to buying an MMP

6 min read

Tackling the challenge of fragmented data in subscription app marketing

2 min read

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

23 min read

The marketer’s guide to first-party data

11 min read

How to deliver a winning creative strategy

12 min read

Subscription-based apps: How to set yourself for success

8 min read

How PC and console platforms open up new revenue streams for game developers

17 min read

How to use ChatGPT to market your app [50+ prompts]

How to piece the measurement puzzle together-featured

7 min read

How to piece the measurement puzzle together

19 min read

Welcome to the jungle – your ultimate guide for CTV Advertising

12 min read

Mobile advertising – everything you need to know (and forget) in 2023 and beyond

Its time to come clean-featured

16 min read

It’s time to come clean – the complete data clean rooms guide

11 min read

All together now – Cohort analysis explained

13 min read

Get ready for the age of CTV domination: The complete guide to Connected TV

25 min read

Mobile measurement & marketing analytics for subscription apps – The complete guide

17 min read

Finding your true north: Measuring your app marketing’s true ROI

18 min read

Re-engagement in the era of privacy – the definitive guide

10 min read

Show me the money! Your definitive guide to app conversions

39 min read

Mobile measurement & marketing analytics for gaming apps – The complete guide

13 min read

The ever dynamic world of mCommerce – everything you need to know

20 min read

You don’t know what you don’t know – The true cost of data inaccuracies

15 min read

App monetization guide: How to generate revenue from apps in 2022

Reach matters: An introduction to reach-based incrementality measurement

5 min read

Reach matters: An introduction to reach-based incrementality measurement

14 min read

App engagement and user retention: The definitive guide

16 min read

Media buying on autopilot: the ultimate guide to programmatic advertising

Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates-featured

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

11 min read

The consumer mobile landscape in the Nordics

17 min read

Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership

15 min read

Inside SKAN: Data & learnings from Apple’s SKAdNetwork

27 min read

Mobile measurement & marketing analytics for Shopping apps – The complete guide

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14 min read

Apple’s iOS 14 App Clips: A definitive guide for developers by AppsFlyer

Predictive marketing in the age of user privacy-featured

3 min read

Predictive marketing in the age of user privacy

Predictive marketing explained-featured

5 min read

Predictive marketing explained – why it matters

mobile-ad-fraud-guide

28 min read

The marketer’s field guide to mobile ad fraud

40 min read

Everything a developer needs to know about deep linking

Why attribution and cost data are better together-featured

3 min read

Why attribution and cost data are better together to achieve true ROI

2 common web-to-app use cases-featured

4 min read

2 common web-to-app use cases for People-Based Attribution

Pitfalls of modeling LTV and how to overcome them-featured

7 min read

Pitfalls of modeling LTV and how to overcome them

in-app events generate the best performance-featured

3 min read

How many in-app events generate the best performance?

Measuring app campaigns on Facebook-featured

7 min read

Measuring app campaigns on Facebook: Everything you need to know

View-through attribution-featured

5 min read

View-through attribution: The good, the bad, and the ugly

29 min read

Mobile attribution & marketing analytics for Finance app marketers - the complete guide

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

7 min read

Performance creative: Combining data and creativity

6 min read

SKAN vs. Sandbox: what advertisers need to know

8 min read

How to overcome signal loss by building a new data reality

8 min read

Cross-channel marketing in 2024: Perfecting the channel mix formula

Introducing new horizons in app marketing: beyond app campaigns

3 min read

Introducing new horizons in app marketing: beyond app campaigns

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

8 min read

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

8 min read

How insights aid commerce media growth

5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

Introducing AppsFlyer’s Google DMA-ready SDK

3 min read

Introducing AppsFlyer’s Google DMA-ready SDK

4 min read

Breaking down Google’s Digital Markets Act (DMA) enforcement

7 min read

Inside the Digital Markets Act and its implications for advertisers

8 min read

How LiveOps is changing the gaming landscape

10 min read

Gaming analytics: Why the numbers matter

Mastering creative analytics: where data meets design

10 min read

Mastering creative analytics: where data meets design

5 min read

SSOT: A one-stop shop for bridging iOS data gaps

6 min read

Unified ad engagement: The path to standardization.

10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

7 min read

How predictive decision-making could save you up to $280k a month - data study

7 min read

SKAN 4.0: Industry perspectives

4 min read

Testing a multi-billion dollar black box

12 min read

The essential KPIs for apps and how to track them

Аналитика приложений - основное изображение

8 min read

Everything you need to know about mobile app analytics

5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

5 min read

Boost your profitability with a single source of truth

7 min read

How can you truly trust your ROAS?

Beyond product specs: 5 crucial factors to consider when buying an MMP

5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

Why creative and top of funnel measurement is key in the privacy age and how to do it right

5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

15 min read

The great migration - Debunking the fear factor when looking to switch MMPs

6 min read

ASO metrics and KPIs: Measuring your app’s success

6 min read

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

8 min read

How to break your addiction to user level data - From user level centric to aggregate

10 min read

Marketing ROI - How to measure your campaigns like a pro

5 min read

How to measure Google app campaigns in 2023: What you need to know

6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

5 min read

Everything you need to know about mobile app A/B testing

19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

5 min read

Spot the difference: ROI vs. ROAS

Multi-touch attribution: Success is a journey

16 min read

Multi-touch attribution: Success is a journey

3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

4 min read

The next generation of privacy-centric attribution explained

4 min read

Aggregated attribution innovation based on differential privacy

17 KPIs Gaming app marketers should measure

11 min read

17 KPIs Gaming app marketers should measure

Segmentação de audiências para profissionais de marketing mobile - quadrado

9 min read

Audience segmentation for mobile marketers: A crash course

9 min read

The organic uplift in-app marketing: Separating fact from fiction

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