What are Fake Users?
Fake users are users generated by activities in which fraudsters create single-instance-users, created solely for the purpose of a single action attributed with payment- later to be deleted.
These methods include Device ID reset, Device emulators, Device farms and more.
Why is This Important:
Unlike attribution hijacking fraud in which the users are legitimate users (organic or not) for which a fraudster stole the attribution, fake users hold no value for the advertiser. Their data is useless for future optimization, targeting and behavioral analysis and provide no value.
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