The AppsFlyer Performance Index has been the industry-standard report card for mobile advertising since 2015. It offers app marketers a detailed view of the best media sources for their campaigns – per region, category and platform.
What's New in Edition V:
The AppsFlyer ROI Index
Find out which media sources deliver results where it matters most – your bottom line
Average sessions per user
The engagement-driven KPI is now factored in the Power Rankings (in addition to retention and volume)
Regional fraud rate per network
Advanced fraud signals have been factored in the index – with a significant impact on the rankings