The AppsFlyer Performance Index has been the industry-standard report card for mobile advertising since 2015. It offers app marketers a detailed view of the best media sources for their campaigns – per region, category and platform.

What's New in Edition V:

The AppsFlyer ROI Index
Find out which media sources deliver results where it matters most – your bottom line

Average sessions per user
The engagement-driven KPI is now factored in the Power Rankings (in addition to retention and volume)

Regional fraud rate per network
Advanced fraud signals have been factored in the index – with a significant impact on the rankings

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