What is Click to Install Time (CTIT)?
Click to install time (CTIT) is a type of distribution modeling that is used in the detection of install hijacking and click flooding. Whereas install hijacking CTIT analyses typically looks for a glut of installs during the first 3-10 seconds following an install, click-flooding CTIT analyses looks for nearly flat distribution at scale between hours 2 and 24, as well as between days 2 and 7 after install.
Why Is This Important:
A fundamental aspect of fraud identification and attribution fraud, CTIT is one of the first measurements to examine when analyzing potential fraud attempts on your traffic.
Protect360’s Behavioral Anomalies graph will help visualize and highlight abnormal CTIT rates in comparison to your normal activity trends.
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