Click To Install Time (CTIT) | AppsFlyer

Click To Install Time (CTIT)

What is Click to Install Time (CTIT)?

Click to install time (CTIT) is a type of distribution modeling that is used in the detection of install hijacking and click flooding. Whereas install hijacking CTIT analyses typically looks for a glut of installs during the first 3-10 seconds following an install, click-flooding CTIT analyses looks for nearly flat distribution at scale between hours 2 and 24, as well as between days 2 and 7 after install.

Protect360 CTIT rate

Protect360 CTIT rate


Why Is This Important: 

A fundamental aspect of fraud identification and attribution fraud, CTIT is one of the first measurements to examine when analyzing potential fraud attempts on your traffic. 


Why AppsFlyer:

Protect360’s Behavioral Anomalies graph will help visualize and highlight abnormal CTIT rates in comparison to your normal activity trends.


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