Limit Ad Tracking

What is Limit Ad Tracking?

Limit Ad Tracking is a privacy feature that allows users to limit what data advertisers receive about activity generated by their devices. When a user enables Limit Ad Tracking, advertisers and their measurement solutions receive a blank DeviceID in place of a device-specific ID.

Many criminals attempt to hide their install fraud by enabling Limit Ad Tracking on their devices. However, because only about 15% of iOS users have enabled this feature, sources with high densities of installs from devices with Limit Ad Tracking enabled can be easily spotted using fraud detection solutions like Protect360.

Fraud Hiding Behind Limit Ad Tracking