What is Limit Ad Tracking?
Limit Ad Tracking is a privacy feature that allows users to limit what data advertisers receive about activity generated by their devices. When a user enables Limit Ad Tracking, advertisers and their measurement solutions receive a blank DeviceID in place of a device-specific ID.
Why is This Important:
Many criminals attempt to hide their install fraud by enabling Limit Ad Tracking on their devices.
Only about 15% of iOS users and 10% of Android users have enabled this feature, thus sources with high densities of installs from devices with Limit Ad Tracking enabled would be suspected of fraud. Protect360’s fraud protection solution makes this type of fraud easy to detect.
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