Purchase Fraud | AppsFlyer

Purchase Fraud

What is Purchase Fraud?

Fraudsters going as far as in-app events in order to cash in on lucrative payouts from advertisers laying out LTV based promotions and in-app event rewards. 

 

How This Works:

Fraudsters would go as far as making actual purchases in the app using stolen credit cards or canceling purchases- taking advantage of app return policy loopholes. Some fraudsters will generate a fake purchase event, generating a reward without any funds exchanging hands.

 

Why AppsFlyer:

AppsFlyer enables install validation on iTunes and in-app purchase validation for both iTunes and Google Play, of any install or in-app purchase that has taken place to prevent attribution of fraudulent activities.

 

Learn more about mobile fraud

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