What is Purchase Fraud?
Fraudsters going as far as in-app events in order to cash in on lucrative payouts from advertisers laying out LTV based promotions and in-app event rewards.
How This Works:
Fraudsters would go as far as making actual purchases in the app using stolen credit cards or canceling purchases- taking advantage of app return policy loopholes. Some fraudsters will generate a fake purchase event, generating a reward without any funds exchanging hands.
AppsFlyer enables install validation on iTunes and in-app purchase validation for both iTunes and Google Play, of any install or in-app purchase that has taken place to prevent attribution of fraudulent activities.
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