Best-in-Class Mobile Data
Impressions & Cost Reporting
Deep, preconfigured integrations with nearly every network and platform in the mobile marketing industry put your mobile data to work for you. Ad networks and media sources can send impression, click, and cost data (plus much more) straight to your AppsFlyer dashboard. View your performance from impressions through ROI in a single, powerful dashboard.
Omni-Channel Measurement
Sync your AppsFlyer mobile analytics with your other data systems (e.g. your BI system or retail customer database) to measure the omnichannel impact of your mobile marketing. By connecting the dots, you’ll be able to accurately calculate the omni-channel LTV of your acquired app users and the real value generated by each media source.
LTV Reporting
In-app revenue events, matched with app purchase and mobile subscription data are automatically attributed to the right campaign, so you can easily determine the lifetime value (LTV) of each user or partner. Retarget high-value users with relevant ads, push messages or emails to improve their value. Optimize your campaigns to attract high-quality users.
ROI Reporting
Media sources report the cost of each campaign, so we can report your real CPI (cost per install) in your dashboard. We match your media costs with the revenue events driven by each install to determine your ROI, so you can optimize your campaigns based on their business impact, in real time.
Rich In-App Events
Easily determine which users engage with your app, how they use your app, and what revenues they generate with unlimited rich in-app events. Sync this data over to ad networks to attract better users, or to retargeting providers or push messaging platforms to re-engage users and improve your retention.
Ad Revenue Attribution
In-app advertising is a major revenue source for many mobile apps. AppsFlyer is the only attribution provider to measure and attribute in-app advertising revenues to specific marketing channels and campaigns, so you can optimize your campaigns based on their total mobile LTV.
Uninstall Attribution
Uninstall attribution reports which users uninstalled your app, which media source they came from and when they uninstalled – across both Android and iOS. This is the ideal tool for improving your user acquisition channels, user engagement, push messaging, retargeting and user retention.
