Fraudsters and scammers have gotten far better at tricking advertisers into paying for installs. Typical install fraud models look impressive, but these models alone do not offer comprehensive protection. Install fraud models are notoriously slow to address new sources and types of install fraud, relying on sloppy mistakes by fraudsters rather than big-data, device-level insights.
DeviceRankTM takes a radically different approach. Rather than focusing on a particular set of naive app install data models, DeviceRankTM leverages a proprietary big data solution to exclude the devices that drive fraudulent activity, providing mobile marketers with the world’s most comprehensive install fraud protection. While the responsibility and liability for fraud rests with those who sell and perpetrate fraud, we are heavily invested in helping marketers identify and address this growing issue.