Protect your
  • Marketing
  • Business
  • Spend
  • ROI
  • Data
From Mobile Fraud

Trusted by The World's Best Companies

Enterprise-Grade Fraud Protection

Protect360 delivers comprehensive mobile fraud protection for today’s leading marketers. Powered by the AppsFlyer database and machine learning, Protect360 blocks all known-fraud in real-time and actively detects emerging sources of fraud so marketers can take timely action.

From click flooding to install hijacking, device farms to the ever-illusive DeviceID Reset Fraud, Protect360’s unique, data-driven solutions including DeviceRankTM have you covered.


No More Excuses

Schedule your free fraud consultation today!
Book Now

Data-Driven Innovation

Built on the industry’s largest mobile fraud database, with over 3 trillion datapoints across 5 billion devices.

Machine learning actively updates protection as new sources and types of fraud are identified.

Protection With Integrity

The world’s leading marketers turn to AppsFlyer because we are fully unbiased, with no conflicts of interest.

We do not offer any paid products or partnerships with ad networks, affiliate networks or DSPs.

Protect Your Time And Money

Before and After Campaigns
with IO Builder: Fraud Appendix and advanced, transparent reporting

During Campaigns
with real-time protection including Live Alerts + Validation Rules

How it works

How it works Image

Protect360 In Action

DeviceID Reset Fraud

The Problem

Criminals click on real ads and install apps to real devices and generate real engagement.

They then reset their DeviceID, change their IP address, and repeat the process at scale.

Our Solution

Define acceptable fraud thresholds in your IO. Using AppsFlyer’s database and DeviceRank, blacklist sub-publishers with significant DeviceID Reset Fraud.

Invalidate installs and alert marketers as DeviceID Reset Marathons appear.

Click Flooding

The Problem

Criminals send tons of clicks from recognized devices, misattributing organic downloads.

Our Solution

Block sub-publishers long Click to Install Time (CTIT), with low conversion rates and high contribution* rates.

*Requires multi-touch attribution

Install Hijacking

The Problem

Malware detects a real install, and sends a click report to “hijacking” the install.

Our Solution

Block installs with an extremely short Click to Install Time (CTIT).

Invalidate installs and alert marketers when sub-publishers have high densities of short CTIT times.

Mobile Fraud Resource Center


More Training


More Insights


More Case Studies