IO BUILDER:
FRAUD APPENDIX

The Easy Way To Avoid Reconciliation Negotiations

Protect Yourself Before Your Campaigns Even Begin
With IO Builder: Fraud Appendix

IO Builder: Fraud Appendix is a free tool that allows you to easily define your fraud terms. After completing this 4 step wizard, you will receive a one-page appendix you can attach to all of your Insertion Orders. 

 

  • Protect campaign spend from fraud; networks know you mean business
  • Save valuable time lost to reconciliation negotiations post-campaign

We recommend reviewing your fraud appendix with legal counsel prior to use.

IO Builder: Fraud Appendix

Personal Info

Install Hijacking

Acceptable Click to Install Time (CTIT)

First 10
Seconds

First 30
Seconds

Malware detects an install and sends a false click, hijacking the attribution.

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The time between a click and an install.

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A flood of fraudulent clicks drains CPC campaigns. Often misattributes organic installs.

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Fraud from device farms. Often hides behind DeviceID Reset Fraud and Limit Ad Tracking.

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High concentrations of new devices indicate DeviceID Reset Fraud.

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While a single install with Limit Ad Tracking enabled does not indicate fraud, dense pockets of these installs indicate the presence of a device farm.

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While a single install with Limit Ad Tracking enabled does not indicate fraud, dense pockets of these installs indicate the presence of a device farm – particularly on Android.

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The contribution rate is the number of times a given source appeared as a contributor (assisting an install), divided by the number of times this same source delivered the last-click prior to install.

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