IO Builder: Fraud Appendix is a free tool that allows you to easily define your fraud terms. After completing this 4 step wizard, you will receive a one-page appendix you can attach to all of your Insertion Orders.
We recommend reviewing your fraud appendix with legal counsel prior to use.
Malware detects an install and sends a false click, hijacking the attribution.
The time between a click and an install.
A flood of fraudulent clicks drains CPC campaigns. Often misattributes organic installs.
Fraud from device farms. Often hides behind DeviceID Reset Fraud and Limit Ad Tracking.
High concentrations of new devices indicate DeviceID Reset Fraud.
While a single install with Limit Ad Tracking enabled does not indicate fraud, dense pockets of these installs indicate the presence of a device farm.
While a single install with Limit Ad Tracking enabled does not indicate fraud, dense pockets of these installs indicate the presence of a device farm – particularly on Android.
The contribution rate is the number of times a given source appeared as a contributor (assisting an install), divided by the number of times this same source delivered the last-click prior to install.