SDK & Hashing Authentication

Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing before a single install or event is recorded.

Automated Protection Against

Man-in-the-middle attacks

Rebroadcast postbacks

SiteID and IP Blacklisting

Blocks IP addresses and SiteIDs identified as actively perpetrating fraud.

Automated Protection Against

Click and install fraud from server-based simulators

Sub-publishers actively perpetrating fraud

DeviceRankTM

DeviceRank blocks attribution of clicks, installs and in-app activity from devices known to be fraudulent.

Automated Protection Against

Click and install fraud from device farms

Devices identified as part of device farms.

Device farms running DeviceID Reset Fraud

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CTIT, Conversion and Multi-Touch Analyses

Analyzes click-to-install-time, click-to-install conversion rates and multi-touch contribution rates to identify and address aberrant distribution trends at the publisher and sub-publisher level.

Automated Protection Against

Install and Receipt Validation

Validates installs (on iOS) and revenue transactions (iOS and Android) with The App Store/Google Play.

Automated Protection Against

Fraudulent revenue events

Bots

AppsFlyer maintains an active bot signature database, blocking installs from both server-based and on-device malware based bots in real time. With over 1 trillion new datapoints generated every month, AppsFlyer's scale allows Protect360 to identify and block bots faster and more accurately.

Automated Protection Against

Server-based bots

Malware-based bots and botnets

Behavioral anomalies

As fraudsters have advanced, some have developed the ability to send click, install and in-app event reports.

Protect360 automatically analyzes behavioral patterns and identifies non-human behavioral patterns. These non-human behavioral anomalies are flagged and further validated by our data scientists. Sub-publishers trafficking in this non-human traffic are automatically cut off.

Automated Protection Against

Advanced fraudsters sending non-human traffic

Validation Rules

This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign. All settings are fully transparent to networks.

Automated Protection Against

Mismatched geo or app versions

Live Alerts

Notifies the right members of your team via email, Slack or the AppsFlyer mobile app when specific events or thresholds are met, such as a high concentration of, or a large number of new devices based on DeviceRankTM ratings.

Automated Protection Against

Emerging sources of fraud

Machine Learning

Machine learning continuously updates the Protect360 platform. Fraud blacklists, DeviceRank ratings, bot signatures and behavioral anomalies are updated based on over 35 billion new data points collected daily. Automatically blocks known fraud, and flags aberrant trends for further analysis by our data scientists.

Automated Protection Against

Emerging sources of fraud and expedites platform protection against new types of fraud

Fully Transparent Reporting

Detailed reporting on all fraud blocking, savings and activity in the dashboard, as raw data and via APIs. Account-level reporting provides cross-app savings and insights, with the option to dive deeper by app, geo, partner, campaign and more.

Dedicated fraud dashboards allow advanced marketers to dive even deeper into the data behind their fraud protection. Marketers can even provide their ad network partners with access to a full fraud analysis of their traffic, so networks can improve their traffic.

Protects against

Uncertainty about the ROI of your fraud investments

Lengthy reconciliation negotiations

The transparency challenges of fraud blocking