MARKETING ANALYTICS

Move faster with AI-powered marketing decisions

Get accurate insights and act quickly on your campaign data. AppsFlyer’s marketing analytics brings everything together in one view so you can make smarter decisions faster and invest in what actually works.

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Experience AppsFlyer for yourself

Take an interactive product tour and explore how AppsFlyer’s marketing analytics helps you get full visibility into your marketing performance.

Transform campaign insights into growth

Build dashboards that drive results

Create custom dashboards with AppsFlyer that show only the KPIs that matter to your business. Focus on growth metrics, set automated alerts, and share insights across teams so you can optimize winning campaigns faster.

Shift budget to profitable campaigns

Identify which campaigns actually generate revenue with AppsFlyer’s unified view. Immediately reallocate budget to winners, eliminate wasted spend, and scale what delivers real results across all channels.

Spot profit opportunities before competitors

Uncover hidden revenue opportunities in your campaigns with AppsFlyer’s AI insights. Spot winning trends first and leverage predictive analytics to scale successful strategies ahead of the competition.

Don’t just take our word for it

Features that unlock smarter decisions, powered by AI

When data leads, performance follows. Explore how you can gain new insights to make campaign decisions with confidence.

AI chat

Ask your data anything. AppsFlyer’s AI assistant helps you explore campaign performance in seconds. No dashboard digging or SQL required.

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Automatically highlight key performance shifts to spot wins and losses faster.

Activity, cohort, and LTV analysis

Analyze how users behave over time. Combine growth and engagement metrics across all stages of the funnel.

Custom metrics and dashboards

Design metrics views that match your business goals. Drag-and-drop widgets, filters, and KPIs bring performance clarity to your team.

Multi-metric analysis

See how everything connects, from impressions to installs to cost-efficiency, so you can optimize the entire journey.

Timeline comparison

Quickly compare past and present KPIs. Spot changes, test impact, and answer complex questions with speed.

Connect with the tools you already use

Easily import AppsFlyer data into your own BI tools, or integrate with one of our marketing automation partners using our robust API.

Marketing analytics by AppsFlyer: Integrations

FAQs

What is AppsFlyer’s marketing analytics solution?

AppsFlyer brings all your app marketing campaign data together in one single dashboard, and uses AI to show you what’s working, highlight important trends, and help you make faster decisions.

Who is marketing analytics for?

Marketers, growth teams, and analysts who want quick, reliable insights across all their app marketing campaigns using one easy platform.

How fresh is AppsFlyer’s performance data?

Most partner data updates in real time or hourly, depending on the platform. AppsFlyer gives you the freshest data available.

Can I customize my dashboards?

Yes. Build personalized dashboards with drag-and-drop tools and smart filters. AI highlights important changes to keep you focused on what matters most.

How does the AI assistant work?

Ask AppsFlyer’s AI assistant questions about your campaigns land get instant answers. The AI understands your data so you can get insights immediately.