array(13) { ["code"]=> string(2) "en" ["id"]=> string(1) "1" ["native_name"]=> string(7) "English" ["major"]=> string(1) "1" ["active"]=> string(1) "1" ["default_locale"]=> string(5) "en_US" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "en" ["missing"]=> int(0) ["translated_name"]=> string(7) "English" ["url"]=> string(69) "https://www.appsflyer.com/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" ["language_code"]=> string(2) "en" }

array(13) { ["code"]=> string(2) "fr" ["id"]=> string(1) "4" ["native_name"]=> string(9) "Français" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "fr-FR" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "fr" ["missing"]=> int(1) ["translated_name"]=> string(6) "French" ["url"]=> string(25) "https://www.appsflyer.com" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" ["language_code"]=> string(2) "fr" }

array(13) { ["code"]=> string(2) "ja" ["id"]=> string(2) "28" ["native_name"]=> string(9) "日本語" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "ja-JP" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ja" ["missing"]=> int(0) ["translated_name"]=> string(8) "Japanese" ["url"]=> string(72) "https://www.appsflyer.com/ja/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" ["language_code"]=> string(2) "ja" }

array(13) { ["code"]=> string(2) "ru" ["id"]=> string(2) "45" ["native_name"]=> string(14) "Русский" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "ru-RU" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ru" ["missing"]=> int(0) ["translated_name"]=> string(7) "Russian" ["url"]=> string(72) "https://www.appsflyer.com/ru/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ru.png" ["language_code"]=> string(2) "ru" }

array(13) { ["code"]=> string(2) "es" ["id"]=> string(1) "2" ["native_name"]=> string(8) "Español" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "es-ES" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "es" ["missing"]=> int(0) ["translated_name"]=> string(7) "Spanish" ["url"]=> string(72) "https://www.appsflyer.com/es/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" ["language_code"]=> string(2) "es" }

array(13) { ["code"]=> string(7) "zh-hans" ["id"]=> string(2) "59" ["native_name"]=> string(12) "简体中文" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "zh-CN" ["encode_url"]=> string(1) "0" ["tag"]=> string(7) "zh-hans" ["missing"]=> int(1) ["translated_name"]=> string(20) "Chinese (Simplified)" ["url"]=> string(25) "https://www.appsflyer.com" ["country_flag_url"]=> string(57) "https://www.appsflyer.com/wp-content/uploads/flags/zh.png" ["language_code"]=> string(7) "zh-hans" }

array(13) { ["code"]=> string(2) "ko" ["id"]=> string(2) "29" ["native_name"]=> string(9) "한국어" ["major"]=> string(1) "0" ["active"]=> int(0) ["default_locale"]=> string(5) "ko-KR" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ko" ["missing"]=> int(0) ["translated_name"]=> string(6) "Korean" ["url"]=> string(72) "https://www.appsflyer.com/ko/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" ["language_code"]=> string(2) "ko" }

array(13) { ["code"]=> string(2) "de" ["id"]=> string(1) "3" ["native_name"]=> string(7) "Deutsch" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "de_DE" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "de" ["missing"]=> int(1) ["translated_name"]=> string(6) "German" ["url"]=> string(25) "https://www.appsflyer.com" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.png" ["language_code"]=> string(2) "de" }

array(13) { ["code"]=> string(2) "pt" ["id"]=> string(2) "65" ["native_name"]=> string(10) "Portuguese" ["major"]=> string(1) "0" ["active"]=> int(0) ["default_locale"]=> string(5) "pt-PT" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "pt" ["missing"]=> int(0) ["translated_name"]=> string(10) "Portuguese" ["url"]=> string(72) "https://www.appsflyer.com/pt/resources/reports/in-app-event-measurement/" ["country_flag_url"]=> string(60) "https://www.appsflyer.com/wp-content/uploads/flags/pt-br.png" ["language_code"]=> string(2) "pt" }

Content library
Report

In-app event measurement & performance – a joint AppsFlyer-TikTok For Business report

In-app events make the [app] world go round.

In a space dominated by free-to-install apps where actual value is tied to post-install, in-app activity, this data helps marketers make much smarter decisions to help drive outcomes valuable to the business.

Well-defined event and attribution configurations allow marketers to meet their goals and optimize towards what matters most.

What’s inside

The new AppsFlyer-TikTok For Business report offers insights and guidance on:

Which and how many in-app events to measure
Which SKAdNetwork conversion value schemas to use
How long to extend your SKAN postback timer
Adoption trends for new solutions on TikTok
In-app event performance data: funnel conversion rates
The impact of video ads on retention (day 1-30)

In-app event measurement & performance – a joint AppsFlyer-TikTok For Business report

Thanks!

What’s inside

The state of mobile ad fraud in APAC - 2020 edition

A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN

ATT - 1 year on: Exploring the impact of Apple’s privacy changes

Get the latest marketing news and expert insights delivered to your inbox