In-app event measurement & performance – a joint AppsFlyer-TikTok For Business report 

In-app events make the [app] world go round. 

In a space dominated by free-to-install apps where actual value is tied to post-install, in-app activity, this data helps marketers make much smarter decisions to help drive outcomes valuable to the business.

Well-defined event and attribution configurations allow marketers to meet their goals and optimize towards what matters most. 

What’s inside

The new AppsFlyer-TikTok For Business report offers insights and guidance on:

• Which and how many in-app events to measure 
• Which SKAdNetwork conversion value schemas to use
• How long to extend your SKAN postback timer
• Adoption trends for new solutions on TikTok
• In-app event performance data: funnel conversion rates
• The impact of video ads on retention (day 1-30)