In-app events make the [app] world go round.
In a space dominated by free-to-install apps where actual value is tied to post-install, in-app activity, this data helps marketers make much smarter decisions to help drive outcomes valuable to the business.
Well-defined event and attribution configurations allow marketers to meet their goals and optimize towards what matters most.
The new AppsFlyer-TikTok For Business report offers insights and guidance on:
- Which and how many in-app events to measure
- Which SKAdNetwork conversion value schemas to use
- How long to extend your SKAN postback timer
- Adoption trends for new solutions on TikTok
- In-app event performance data: funnel conversion rates
- The impact of video ads on retention (day 1-30)