The state of eCommerce app marketing – 2023 edition



Economic downturn? Shoppers and marketers with tighter budgets? Privacy? There is no shortage of concerns for eCommerce marketers leading up to the 2023 holiday season. 

Despite the fact that an economic recovery is not expected until mid next year, mobile app marketers can draw confidence from 2022 eCommerce trends as they plan the 2023 holiday season. 

It remains to be seen how the financial situation will impact consumer and ad spend during this Q4. Take a look inside our 2023 eCommerce report so you can be prepared for what is likely to be an eventful holiday season.

What’s inside

  • Expert contributions from CCC, TikTok, and The Very Group
  • Install, remarketing, and consumer spend trends from January 2022 to March 2023
  • User acquisition budgets by market
  • In-depth analysis and benchmarks covering 20 markets across the globe
  • Actionable takeaways on how best to prepare for a competitive Q4
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