Vietnam Tet mobile marketing insights – 2021 edition: leaping into the 2022 season

on

Thanks!

After another year of navigating the pandemic, many Vietnamese users have turned to mobile apps to provide services and comfort. Without a doubt, marketers will have a larger audience to target for the upcoming 2022 Tet holiday.

AppsFlyer investigates the trends of 2021 to provide useful insights for your upcoming marketing strategy.

What’s inside: 

  • Install trends: overall and non-organic
  • In-app purchases trend
  • CPI by app category
  • Focused insights on gaming, shopping and finance verticals
  • And much more!  
Background
array(4) {
  ["title"]=>
  string(73) "Get the latest marketing news and expert insights delivered to your inbox"
  ["buttons"]=>
  array(2) {
    ["button1"]=>
    array(7) {
      ["enabled"]=>
      bool(true)
      ["text"]=>
      string(9) "Subscribe"
      ["url"]=>
      string(37) "https://www.appsflyer.com/start/demo/"
      ["style"]=>
      string(34) "btn btn-primary btn-primary--white"
      ["size"]=>
      string(6) "btn-lg"
      ["target"]=>
      string(29) "popup-newsletter-subscription"
      ["id"]=>
      string(0) ""
    }
    ["button2"]=>
    array(7) {
      ["enabled"]=>
      bool(false)
      ["text"]=>
      string(12) "Sign up free"
      ["url"]=>
      string(32) "https://www.appsflyer.com/start/"
      ["style"]=>
      string(39) "btn btn-text btn-arrow btn-arrow--white"
      ["size"]=>
      string(3) "btn"
      ["target"]=>
      string(5) "_self"
      ["id"]=>
      string(0) ""
    }
  }
  ["image"]=>
  bool(false)
  ["section_settings"]=>
  array(1) {
    ["hide"]=>
    bool(false)
  }
}
Get the latest marketing news and expert insights delivered to your inbox