Vietnam Tet mobile marketing insights – 2021 edition: leaping into the 2022 season



After another year of navigating the pandemic, many Vietnamese users have turned to mobile apps to provide services and comfort. Without a doubt, marketers will have a larger audience to target for the upcoming 2022 Tet holiday.

AppsFlyer investigates the trends of 2021 to provide useful insights for your upcoming marketing strategy.

What’s inside: 

  • Install trends: overall and non-organic
  • In-app purchases trend
  • CPI by app category
  • Focused insights on gaming, shopping and finance verticals
  • And much more!  
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