After another year of navigating the pandemic, many Vietnamese users have turned to mobile apps to provide services and comfort. Without a doubt, marketers will have a larger audience to target for the upcoming 2022 Tet holiday.
AppsFlyer investigates the trends of 2021 to provide useful insights for your upcoming marketing strategy.
- Install trends: overall and non-organic
- In-app purchases trend
- CPI by app category
- Focused insights on gaming, shopping and finance verticals
- And much more!