Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
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137 results for "SKAdNetwork"
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Customer stories
Scaling up secure mobile data analysis with confidence
AppsFlyer’s fast and reliable data delivery helped the Varo team save significant processing time, allowing it to optimize its acquisition strategy.
Blog
Mobile measurement & marketing analytics for Shopping apps – The complete guide
Blog
5 ways to increase ATT opt-in rates
Discover new ways to increase your ATT opt-in rates, and reap the rewards of greater quantities of user-level data and attribution.
Blog
Predictive marketing in the age of user privacy
What if you could expose campaigns to a larger sample group and gain instant insight into their potential value? Predictive analytics lets you do that.
Blog
If and when to show the ATT prompt: What you need to consider
Much has been said about the how of showing Apple's ATT prompt. Today we’re going to look at equally important questions: Why and when to show it.
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
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