Drive awesome customer experiences

Our customer experience and deep linking suite lets you create personalized, contextual journeys straight to your app to increase conversions and revenue while preserving customer privacy.

Seamless customer journeys that drive user acquisition and retention

OneLink technology - AppsFlyer product

Increase conversions with engaging customer journeys

Smooth end user experiences have a direct impact on revenue, loyalty, and LTV. That’s why we developed our suite of engagement tools that let you create exceptional experiences and deliver 2-5X more conversions for true return on experience (ROX).

Custom links - AppsFlyer product

Create and manage digital experiences with ease, all in one place

Your customers interact with your brand across numerous online and offline touchpoints. Our engagement suite allows you to create, manage, and measure mobile marketing campaigns across every major channel, including email, social media, mobile web, QR codes, and more.

Maximize performance in the era of privacy with owned media

Owned media has always been instrumental for customer acquisition and remarketing, and as the industry continues to change it’s becoming even more important. Running owned media campaigns with our engagement suite enables you to ensure user privacy and security while supporting your growth goals.

Pizza hut - Deep linking - AppsFlyer products

“OneLink was simple, powerful, and ready-to-go out of the box. It had everything we needed to run a bold offline campaign with full confidence. We could attribute key in-app events with the same granularity as online campaigns.”

Letgo dark logo - AppsFlyer customer

“Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes.”

Webmotors Logo - Deep linking - AppsFlyer products

“Today, 70% of our audience comes from mobile web. So we have a huge opportunity to convert this audience into app users using Smart Banners. In the first few hours of using Smart Banners we had 300 installs of the app.”

Customer experiences

Better experiences are the key to better marketing. Discover how our customer experience and engagement suite lets you create exceptional experiences that convert across channels and operating systems.


Boost UA and engagement with frictionless digital journeys from your mobile website to in-app content.

Email icon - AppsFlyer product


Ensure smooth, contextually relevant email-to-app experiences, even when ESPs wrap your links.

Text-to-app icon - AppsFlyer product


Engage users with discounts, limited-time offers, and more using dynamically generated short links.

Offline-to-app icon - AppsFlyer product


Route users seamlessly into their app from QR code scans taken at key engagement points such as in-store displays, CTV, and packaging.

Social-to-app icon - AppsFlyer product


Deliver customer experiences that convert while measuring engagement, installs, and loyalty through your social media platforms.

Referral-to-app icon - AppsFlyer product


Build on the trust that already exists between friends to drive new users to your app through direct referrals, user invites, and content sharing.

Our deep linking engine does the hard work so you don’t have to

OneLink, our deep linking technology, automatically sends the user either directly to the chosen in-app content, or to download the app in the right app store.

Frequently asked questions

Does AppsFlyer offer deferred deep linking?

Yes, our OneLink technology understands where to direct a user regardless of whether an app is installed or not. If the app is not installed, deferred deep linking occurs: users are directed to the right app store, after which they are routed to the desired in-app content.

Do I need OneLink if I use iOS Universal Links or Android App Links?

Yes, otherwise you’ll still have to create links for each platform. OneLink leverages Apple and Android’s deep linking mechanisms (iOS Universal Links and Android App Links, respectively), allowing you to create a single link that automatically determines the best way to route your users so that they always arrive at their destination regardless of channel, platform, or OS.

Can I use deep links without being a paid, AppsFlyer customer?

Yes! You start using deep linking today, along with attribution and other core capabilities. Check out of our “Zero budget marketing plan” for more info.

What attribution data can I get from OneLink deep links?

Our deep links contain rich attribution data about user journeys including what campaign they came from, who referred them, what content they saw when clicking on the link, and more. This contextual information helps you deliver a smooth, relevant experience from the click to when the app is opened.

Ready to boost your revenue with exceptional user experiences?