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Take an interactive product tour and explore how AppsFlyer’s Measurement Suite helps you regain full visibility into your marketing performance.
Measurement suite
Measure true marketing impact across every channel
Make confident budget decisions and optimize spend across mobile, web, CTV, and offline channels with AppsFlyer’s AI-powered measurement suite.
Built for marketers who need clarity to grow
Transform data chaos into strategic clarity
Know exactly which campaigns drive revenue
Allocate budget with complete confidence by knowing exactly what drives every conversion. AppsFlyer’s AI-powered measurement reveals the complete customer journey from first click to purchase.
Optimize performance with cross-platform insights
Turn cross-platform insights into action. Measure how campaigns perform across mobile, web, CTV, and offline, and uncover which channels work best together to maximize ROI.
Stay compliant without sacrificing insights
Future-proof your marketing. AppsFlyer’s privacy-first measurement works with SKAN, Privacy Sandbox, and global regulations by design, automatically delivering accurate performance data without relying on user-level identifiers.
Configure once, measure everywhere
Add new media sources instantly without rebuilds or friction. Set up AppsFlyer once and unlock unified integrations across every partner and channel. Just plug in and measure.
Don’t just take our word for it
Integrate every global partner with one SDK
Connect with more media and technology partners than any other marketing platform.
Build smarter measurement with real-time data and flexible APIs
Export raw data, run custom queries, and feed attribution insights into your BI tools in real time.
Multi-touch attribution
Get a wider perspective of customer journeys, identifying all touchpoints contributing to conversions.
SKAdNetwork attribution
Overcome the limitations of iOS 14+ with a flexible, 360-degree solution and dedupe fragmented data with our SSOT.
Predictive analytics
Optimize your campaigns and predict long-term results within days with actionable insights into your customers’ LTV
Industry leading privacy
Keep your business compliant and your customers happy with our privacy-first approach to measurement.
SDK or S2S integration
Combine the most connected SDK and server-to-server APIs for truly comprehensive reporting.
SEO attribution
Identify and measure app opens and down-funnel in-app events that originate from organic search
Looking for an MMP? Get your free assessment checklist today
FAQs
What is AppsFlyer’s Measurement Suite?
It’s a cross-platform measurement platform that helps marketers measure campaign performance to their mobile app across channels and devices. It supports attribution for:
Mobile: iOS & Android apps
Web: Web-to-app journeys and browser activity
CTV, PC & Console and other streaming devices: Cross-device engagement
Paid media: SRNs, DSPs, and ad networks
Owned media: Email, push, SMS, social, in-app notifications, referrals
Offline: QR codes, in-store activity, and out-of-home advertising
What kinds of industries is AppsFlyer relevant for?
AppsFlyer serves businesses across every major industry including gaming, eCommerce, finance, retail, travel, food delivery, streaming, healthcare, fitness, education, real estate, automotive, and SaaS. From startups to Fortune 500 companies, the platform supports any business with a mobile app, web presence, or cross-device customer experience that needs to measure marketing performance, optimize campaigns, and understand user behavior across channels.
How does AppsFlyer use AI in its Measurement Suite?
AI models drive attribution and LTV modeling for both revenue and inapp events, even when identifiers are missing. With real-time insights and embedded AI copilots, marketers can move from raw data to campaign optimization with confidence.
How does AppsFlyer attribute users without IDFA or GAID?
AppsFlyer uses privacy-safe attribution technologies like SKAdNetwork (SKAN), Google’s Privacy Sandbox, and AI-based probabilistic modeling to deliver accurate measurement without personal identifiers.
Does AppsFlyer offer raw data and API access?
Yes. AppsFlyer offers APIs and raw data exports so you can build your own dashboards, run custom queries, and feed attribution data into your BI tools.
How does AppsFlyer ensure compliance with privacy regulations?
AppsFlyer is privacy-first by design, supporting compliance with GDPR, CCPA, and evolving global regulations by avoiding PII and enabling measurement without user-level identifiers. Learn more about our comprehensive privacy and security practices at our Trust Hub.
How long does it take to integrate AppsFlyer?
Most teams can integrate using a single SDK and get started quickly. You can add new partners without starting over — thanks to prebuilt integrations with major ad networks, analytics tools, and CDPs.
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