What is a Loyal User?
A loyal user is considered as a user who launches the app several times post the initial installation (3 or more launches). It is an important KPI for user engagement.
Why is this important:
Unfortunately many fraudsters know the above and use it to fake high rates of loyal users, thus avoiding suspicion. Avoid being conned by creating and selecting a better, more elaborate loyal user definition.
Why AppsFlyer:
Blocking fraudulent installs in real-time and keeping track allegedly legitimate ones post the installation point, Protect360 identifies fraudulent in-app activity to stop sophisticated fraudsters from pretending to be loyal users.
Learn more about mobile fraud | Book your demo for Protect360
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