What is Mobile Click Fraud?
Click fraud encompasses fraudulent or forced click reporting. Common types of click fraud include forced clicks, fraudulent clicks such as bot clicks, click flooding, click injection, click redirection, mislabeled clicks from incentivized campaigns and the misreporting of impressions and video views reported as clicks.
This scam will often target primarily CPC and CPI campaigns.
Relying on its massive mobile device database, AppsFlyer creates a blacklist of Site IDs that consistently shows irregular behavior of unknown devices, flushing out potential click fraud attempts.
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