What is Mobile Attribution?
Mobile attribution determines which campaigns, partners and channels delivered each app install. Marketers rely on these insights to measure and optimize their marketing performance for both user acquisition and retargeting campaigns.
Mobile app attribution utilizes a number of advanced technologies including real-time integrations with leading ad networks, universal deep linking, probabilistic modeling and secure postbacks for data sync across thousands of integrated providers. Each of these capabilities must be expertly developed and properly deployed in order to measure accurately. While this may sound complicated, a strong attribution platform will do the hard work for you, so you can focus on your marketing.
Mobile Attribution Vs Web Attribution
Mobile attribution is unlike traditional web attribution. On the internet, marketers use pixels and cookies to determine which marketing efforts drove each sign up, engagement or purchase. However, there are no cookies for mobile apps or devices. Reliable mobile app attribution requires the use of a variety of techniques and partnerships to accurately identify each user and attribute each install to the appropriate campaign, partner or channel.