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Measurement suite

Regain visibility into your user journeys

Our measurement suite is the solution to signal loss. Regain full visibility into your customer journeys across every channel and device, while preserving customer privacy.
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Interactive demo test Overview

Experience AppsFlyer for yourself

Take an interactive product tour and explore how AppsFlyer’s Measurement Suite helps you regain full visibility into your marketing performance.

Overcome signal loss on every channel and device

Mobile measurement suite by AppsFlyer: Comprehensive measurement for every device
Mobile measurement suite by AppsFlyer: Comprehensive measurement for every channel

Accurate, holistic insights into every customer journey

Mobile measurement suite by AppsFlyer: See the full picture of your campaigns

See the full picture of your campaigns

Your customers move across multiple devices and channels every day. Our measurement suite gives you complete visibility into your paid, owned, offline, and in-app data across mobile, web, and CTV so that you can understand the real value of every campaign.

Mobile measurement suite by AppsFlyer: Use your data, your way

Use your data, your way

Your business needs are dynamic. With configurable, self-serve integrations and customizable attribution settings, our measurement suite is designed to adapt to your business. And, our integrated privacy controls let you decide how you want to connect with partners.

Mobile measurement suite by AppsFlyer: Uncover the hidden story in your data

Uncover the hidden story in your data

Getting trusted data is just the beginning. Deduping it with a Single Source of Truth is how our analytics tools, including incrementality and predictive analytics, show you the most accurate picture today so you can optimize smarter for tomorrow.

Don’t just take our word for it

FuboTV AppsFlyer Customer OG
15%
Reduction in CPI across Android and iOS
20%
Increase in budget allocation efficiency
“It’s all about data at the end of the day. There’s no other tool that aggregates and measures the data the way AppsFlyer does. Consolidating, comparing and being creative with the data helped our marketing teams come together to learn and rethink our marketing strategy across all channels and devices.”
eBay AppsFlyer Customer OG
1.5B+
In-app events measured
228
Countries and territories covered
“AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.”

Integrate every global partner with one SDK

Connect with more media and technology partners than any other marketing platform.

Integrate every global partner with one SDK

What you can do with our APIs and raw data solutions

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Multi-touch attribution

Get a wider perspective of customer journeys, identifying all touchpoints contributing to conversions.

SKAdNetwork attribution

Overcome the limitations of iOS 14+ with a flexible, 360-degree solution and dedupe fragmented data with our SSOT.

Predictive analytics

Optimize your campaigns and predict long-term results within days with actionable insights into your customers’ LTV

Industry leading privacy

Keep your business compliant and your customers happy with our privacy-first approach to measurement.

SDK or S2S integration

Combine the most connected SDK and server-to-server APIs for truly comprehensive reporting.

SEO attribution

Identify and measure app opens and down-funnel in-app events that originate from organic search

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