Product Updates

Text Widgets are now available in My Dashboards, enabling you to add context, structure, and guidance directly into your reports. This update helps teams turn dashboards into clear, collaborative narratives that drive alignment and understanding.

Mintegral is now integrated into the Creative Optimization suite. You can easily access Mintegral creatives and performance data. This integration helps creative and user acquisition teams turn Mintegral creatives into actionable insights.

A new addition to Fraud protection studio, allowing advertisers to to evaluate the impact of re-engagement detection without disrupting live campaigns. They may now tag detected fre-engagement raud without implementation to assess impact. This gives clients more control, transparency, and protection over their re-engagement traffic.

Apple Ads SKAN data is now fully integrated into all AppsFlyer reporting, including SKAN dashboards, SSOT reports, APIs, and raw data. This update ensures unified measurement, improved attribution accuracy, and a more complete view of cross-channel performance for advertisers using Apple Ads with SKAN.

My Dashboards now supports custom date ranges per widget, allowing deeper analysis across different timeframes in a single view. This unlocks clearer insights by letting you measure short-term engagement and long-term trends side by side.

New templates are now live in My Dashboards, including Marketing Overview, Performance Analysis, and a new Activity View for high-level app monitoring. These templates help teams get insights faster with ready-made views for strategy, optimization, and trend detection.

As part of the Fraud protection studio, you may now tag detected fraud on an app level without implementation. This lets evaluate possible impact without worrying whether detected fraud will slow down your efforts and activities.

We’ve rolled out new updates to make our SKAN & SSOT solutions more flexible and accessible especially for decode-mode users. SSOT is now fully supported in decode mode, complete with an API to retrieve SSOT flags and full access to dashboards and DataLocker reports. Marketers can also take advantage of SSOT Flexible Mapping, using the […]

We’re excited to introduce several powerful enhancements to our SKAN & SSOT solutions, designed to boost data clarity and streamline analytics. New features include SSOT Organic D7 Metrics for both Revenue and Event data, now integrated into SSOT dashboards and DataLocker reports. The SKAN dashboard also now supports Event Unique Users Metrics, accessible via table […]

View-through conversions for Apple Ads now available on AppsFlyer, expanding beyond previously available click-based attribution. Leveraging this feature, you can unlock new opportunities to boost paid conversions. To activate it, simply navigate to your Apple Ads integration settings in AppsFlyer, toggle on view-through attribution, and configure the lookback window.