Product Spotlight

The new Cross-platform End User Events Raw Data Report connects user interactions across devices via Customer User ID (CUID). Measure the full journey from ad touch to monetization across mobile, PC, console, CTV, and soon web. Gain direct attribution to the original campaign, deeper ROI insights, and identify high-value users to optimize cross-platform budget allocation.

The new AppsFlyer & Roku cross-channel integration makes it easy to measure CTV and mobile campaigns across Roku’s North America inventory via in-stream video and native ads. Unlock unified attribution, automate performance, and build high-value audiences by connecting user flows (CTV-to-CTV, mobile-to-mobile, and CTV-to-mobile) to installs, in-app activity, and customer value.

AppsFlyer MCP now integrates with ChatGPT, making it easier for marketers to access AppsFlyer data seamlessly within ChatGPT. This update enables AI-powered insights on performance, spend, and optimization, helping teams work smarter and faster directly in their preferred interface. The integration supports all ChatGPT users, from free to Enterprise, through two connection methods. Currently available […]

The Advanced Security Module is now part of the Fraud Protection Suite and visible in the Protect360 dashboard. It enables real-time detection and blocking of attribution spoofing and fake traffic—no setup needed. Insights appear in Protect360 and Fraud Protection Studio, helping you prevent fraudulent installs and improve trust in your marketing measurement.

You can now analyze performance by week or month. Set any widget to a weekly or monthly breakdown, or group by Week/Month in tables and charts. This works for attributions, retention, unique users, MAU, and more. Spot trends and seasonality, compare results over time, and make smarter budget decisions, right from your default dashboard. To […]

With just one step, you can now sync your AppsFlyer Audiences directly to Kakao, enabling laser-sharp segmentation and empowering you to scale retargeting campaigns with precision. This integration helps you deliver personalized ads, identify high-performing segments, optimize budget allocation and improve efficiency with automation, and access to up to three years of audience data.

For ROI360 customers, we’ve launched a new Stores Revenue onboarding flow for purchases and subscriptions featuring a clear UI, smart resume capability, a pre-filled developer handoff template, with easy instructions and automations helping you shorten onboarding time to measure revenue in the most accurate way!

We’ve launched MCP Server, an AI-powered orchestration layer that seamlessly connects AppsFlyer’s APIs with your preferred LLMs, empowering marketers to analyze and optimize real-time campaign data via automated queries giving you full control over your marketing stack – no code needed.

AppsFlyer customers using the Creative Optimization solution can now automatically import all their creative data from X Ads into Creative Optimization, enabling seamless AI-based performance and content analysis. With granular creative insights and comprehensive performance data, you can confidently identify the elements driving ad success on X — and maximize the impact of your ad […]

My Dashboards is now your default view, replacing the legacy Overview. Start with the enhanced Marketing Overview featuring Ext Widgets, Heat Maps, and upcoming weekly/monthly granularity. It unifies Activity, LTV, Cohort, SKAN, and SSOT into one customizable view for faster insights and easier reporting. Legacy Overview is still accessible.