CEO Blog Spot

Mobile Marketing Thoughts from Oren Kaniel

Oren Kaniel Feb 11, 2019

How to Select Your Attribution Platform
(and the Hidden Risks of Selecting the Wrong One)

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker ~1900. 100+ years later,...
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5 Min. Read 823 Reads

How Do You Measure A Year?

Oren Kaniel | Jan 03, 2019
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3 Min. Read 896 Reads

How ‘All-In’ Shaped Our Story, and Could Define Your Career

Oren Kaniel | Dec 04, 2018
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5 Min. Read 1161 Reads

Organically Building a Customer Obsessed Culture

Oren Kaniel | Jun 12, 2018
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6 Min. Read 1434 Reads
Unbiased Attribution

Are All Attribution Companies Unbiased and Independent As They Claim?

Oren Kaniel | May 17, 2018
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5 Min. Read 693 Reads
False Attribution Mobile apps

Overcoming False Attribution: Why Are You Paying For Organic Installs?

Oren Kaniel | Jan 29, 2018
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2 Min. Read 1600 Reads

CEO Blog Series: #FakeNews & AppsFlyer Data Retention

Oren Kaniel | Jun 15, 2017
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2 Min. Read 1412 Reads