Go beyond network limits by easily creating every type of audience based on extensive behavioral data.
Using sophisticated segmentation logic, you can layer on advanced rules for flexible audience creation at scale while keeping audiences dynamically refreshed.
With full transparency into your audience pool, you can confidently orchestrate your retargeting strategy with your preferred partners.
Activate, take bulk action, and keep dynamic audiences refreshed at all times from one centralized dashboard.
AppsFlyer’s foolproof Venn diagrams help you visualize the size, overlap, and inclusion or exclusion of segments in real-time.
Understand how your audiences relate to each other to confidently target the right audience with the right message.
Full visibility into your raw data, gives you the baseline you need to sharpen your remarketing efforts before you even spend your first dollar. With a comprehensive view of your performance and attribution data, you can easily leverage insights for more accurate measurement of your incremental lift.
Directly import custom audiences into AppsFlyer to sync your entire marketing tech stack.
You can easily include or exclude users engaging with additional marketing campaigns (push, in-app ads, or email) to ensure the most efficient spend of your marketing budget.
Managing manual one-off data syncs with each provider is a thing of the past. With AppsFlyer’s extensive list of pre-configured API integrations, syncing to partners takes just one click.
To optimize your remarketing, you need to be able to distinguish the impact of paid and organic engagement. Our incrementality solution provides full visibility into the impact of your remarketing through A/B tests that accurately measure incremental lift.
Avoid wrongfully acquiring your existing users when launching on new networks by using exclusion lists.
Exclusion lists are updated automatically on an ongoing basis, to ensure that your user acquisition campaigns remain clean, and effective.
Avoid communicating duplicate or contradicting messaging across various networks at the same time by understanding exactly where your audiences overlap.
Easily visualize your retargeting strategy to efficiently spend your marketing budget and provide an optimal experience for your users.
Leverage rich in-app events and attributes such as product type, category, and SKU to refine segments even further. Do more with your data by leveraging behavioral traits for a more personalized user experience.
Use additional attributes from your custom data (BI or CRM) to provide personalized messaging for users and reach them at the optimal time.
Some marketers are hesitant to share their sensitive data with network partners. As a result, they are limited in their ability to both target and re-engage users on certain partner networks.
AppsFlyer’s advanced Audiences platform helps savvy marketers deliver better targeting and re-engagement, without compromising their data.
Find out how Nykaa tackled two major challenges with both their user acquisition efforts and retargeting campaigns using AppsFlyer’s Audiences.
I’m a team of one. AppsFlyer’s Audiences has been able to expedite my timeline to get things up and running quickly. Over the course of 2 months with the focus on scaling our retargeting program, I’ve been able to double our marketing spend without expanding my team or resources.
-Chris Del Bene, Senior Digital Marketing Associate
One of the biggest advantages of AppsFlyer’s audiences is that you can manage users from all advertising media in one place. Once you create a template on your audience, you don’t have to set separate segments for each media, which is very efficient. When we updated segments through AppsFlyer’s audiences, we had better results in terms of KPI, as well.
Chaejeong Kwon- Marketing Team Leader - ABLY
