Create Frictionless Web-to-App Journeys
Your customers often begin their journeys on mobile web where they discover your brand and the potential value of your app.
And mobile web is becoming increasingly important as a growth channel, especially with savvy users that need motivation to install and use an app. By directing high-intent organic traffic to your website, you can educate and engage potential users. You can also combine first-party data with OneLink-powered Smart Banners and content to drive growth through personalized and contextualized web-to-app experiences.