OneLink™

Powerful, Universal Deferred Deeplinking

OneLink provides mobile app marketers with a single, powerful link ideal for your marketing and customer engagement. Like all AppsFlyer products, all OneLink engagement tools and capabilities are included at no additional cost. The only cost to you is our standard, pay once-per-attributed install fee.

Whether you’re looking to measure and improve your customer acquisition or your customer engagement, OneLink is the ideal platform for all of your mobile deep linking needs, across every app platform. OneLink is seamlessly integrated with our industry-leading mobile attribution and marketing analytics, so you can measure and improve your paid, owned and earned marketing in real time.

 

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6 Ways To Use OneLink

01.

Device Detection Sends Each User to The Right Destination

When a user clicks on a OneLink mobile deep link, the link detects the device it is on and sends the user to the appropriate destination for their device. For example, an Android user can be sent to the Google Play store, an iPhone user to The App Store and an iPad user to their website while desktop users will be sent to a unique promotional landing page. Send every user to the right destination to improve your conversion rates and user experience.

02.

App Install Detection For The Perfect User Experience

OneLink’s app deep links detects whether the user’s device has your specific app installed. Users who don’t have your app installed will be sent to the right app store or out-of-store page. Users who already have your app installed will see the app open. No wasted clicks, just the perfect conversion path, every time.

03.

Contextual Delivery For Powerful Conversions (e.g. Custom Onboarding)

When users open your app — either through an install or directly from OneLink click —  OneLink’s deferred mobile deep linking capabilities will open to the right state within the app. For example, a user who clicked on a link for a sale can be brought to that sale page. Alternatively, a user who was sent to the app store can be greeted with a custom onboarding that reflects the original Call To Action or advertisement. This is an incredible way to improve your user engagement and conversion rates.

Contextual delivery leverages a special configuration parameter we call Get Conversion Data. When configured within your app, the Get Conversion parameter passes all of the click data including your own customer parameters back to the app.

04.

Simple Setup - Powerful Features

OneLink was built for every possible use case, delivering the latest, cutting edge technology in a user-friendly wrapper. Everyday marketers love OneLink’s simple and clear setup, while advanced developers enjoy full access to the deepest configurable details. But that’s not all. Our unique setup allows you to use OneLink without adding any code to your site. Just turn it on, and go.

05.

The Flexibility You Need - Short URLs, QR Codes, Custom Branding and More!

Every OneLink is fully configurable. From domain branding (use your own branded domain) to short URLs for sharing on Twitter, OneLink is built to deliver. OneLink will also automatically generate a unique, trackable QR code for use in your print, retail and out-of-home media.

06.

Universal Accessibility and Compatibility - Universal Links

As a universal link, OneLink works across every single platform, app and environment, perfectly and seamlessly. Unlike other universal mobile deep linking platforms, OneLink works with the latest iOS, Windows and Android builds, without any custom configurations or interstitial pages. Tested and proven in over 6,000 unique environments, whether it’s a link in Gmail or clicking the image on a Facebook post, every OneLink link works perfectly, every time.

The Practical Power Of OneLink Deep Linking

Print, In Store and Out of Home Media

Every OneLink deep link includes a QR code and it’s own custom short URL. Put a OneLink QR code or vanity URL on your billboards, print ads, brochures, sales material or product packaging to measure their click-rate and conversion-rate, attribute these installs to the right campaign and optimize your performance.

CRM and eMail Marketing

Provide the ideal customer experience, measure and optimize your CRM messaging and email marketing with OneLink universal deep links and app install attribution across every touchpoint.

Promotions

Having a sale? Featuring amazing content in your owned media channels? These are great ways to drive mobile app installs and app engagement. Just use your OneLink universal deep link, and watch your mobile app performance improve! And of course, every new install will be attributed to the right message, channel and campaign.

Mobile Web-To-App Promotions

Drive app installs and mobile app engagement straight from your website. With OneLink deep linking you can attribute, measure and optimize to increase your conversions, engagement and revenue.

Cross-App Promotions

App cross-promotions are a great way to engage increase your user engagement across multiple properties. OneLink universal deep links make it easy to attribute every install, measure and optimize your customer journey across your apps.

Cross-App Experiences

Deep link directly into the right page or state in your app to provide a seamless experience that increases your conversion rate by keeping your users engaged.

Content Sharing & Promotions

Measure which content your users share and enhance the recipient’s user experience with OneLink. You can even configure OneLink deep linking to measure how many times each shared link was clicked and re-shared, creating an amazing platform for incentivizing sharing as part of promotions.

Social Posts & Promotions

Measure every download that comes from your social media posts, whether they are on Facebook, Twitter, Quora, Pinterest, Instagram or Snapchat. You can even run promotions that incentivize your fans and followers based on how many downloads they can drive. With OneLink deep linking, every click and every action is always measurable. Always.

Social Sharing & Promotions

Want your users to share your app with their friends? OneLink deep linking makes this easy, simple and measurable. As an added bonus, you can even let your users track how many downloads they have generated, ideal for free-upgrade promotions.

Partner Promotions

OneLink universal deep linking is ideal for measuring and optimizing your partner promotions. Just provide each partner with their own OneLink deep link. You now can easily measure the results of each partner and channel. It’s that simple.

Message Optimization

Using OneLink universal deep linking, it’s easy to measure the performance of each marketing message  — whether it’s on your social media pages, email marketing, print materials or even a billboard. Look to your top performing messaging to determine which messages attract the right mix of scale, retention and in-app conversion.

Custom Landing Pages

OneLink deep link is fully configurable and includes support for custom landing pages based on your defined targeting parameters. Coming out with an Android version of your iOS app? Show Android users a custom landing page where they can sign up for release notifications. Perfect for this, and so much more. With OneLink universal deep linking, anything is possible, measurable and customizable

Influencer Marketing

Public Relations (PR) and influencer marketing are integral components in many app marketing strategies. Provide each influencer with their own OneLink tracking link to attribute app installs, activities and revenues to the right campaign. You can even give influencers dedicated links for each channel (e.g. blog, twitter, facebook etc) or even each individual post to measure and optimize their performance on a more granular level.

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