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See how easy it is to build audience segments, connect them to all of your partners, and measure the results.
AUDIENCE SEGMENTATION
Reach your best users across every channel
Transform your data into intelligent audiences that drive acquisition, retention, and revenue. AppsFlyer’s audience segmentation solution connects to 100+ media partners, measures impact, and maximizes campaign ROI while preserving user privacy.
Everything you need to segment, sync, and scale your audiences
Send the right message to the right audience, across every channel
Activate audience segments across 100+ ad networks and media platforms instantly. AppsFlyer shows where audience overlaps exist so you can reduce waste and ensure every user gets the right message at the right time.
Discover what makes audiences convert
Run built-in incrementality tests to reveal which segments deliver true revenue lift beyond organic activity. AI uncovers behavioral patterns that separate high-value audiences from low performers so you can invest in segments that actually drive growth.
Unite all your data for smarter targeting
Combine audience data from mobile, web, CRM, and analytics into one segmentation engine. AI copilots provide guidance toward more effective audience strategies, turning complex data into clear next steps for better campaign performance.
Don’t just take our word for it
Key features
Clear audience insights are the key to better remarketing. Discover how you can drive engagement through meaningful conversations that always respect user privacy.
Audience metrics
Analyze the KPIs associated with each of your audience segments for detailed insights
Incrementality testing
Run sophisticated A/B tests to understand the real impact of your remarketing strategy
Cross-device segmentation
Enable audience segmentation based on how customers engage across multiple devices
User attributes
Segment audiences using static or dynamic characteristics provided directly by your users.
Exclusion lists
Keep down user acquisition costs by excluding existing users when launching on a new network
Connect with all of your partners in just one click
With our extensive list of pre-configured API integrations, syncing with partners is quick and easy
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Frequently asked questions
What is AppsFlyer’s Audiences solution?
AppsFlyer’s audience segmentation solution helps you build, manage, and activate high-performing audience segments across every channel. Unite user data from mobile, web, CRM, and BI tools to power smarter targeting and drive better campaign performance.
Who is AppsFlyer Audiences for?
Growth, retention, and lifecycle marketers who want to engage users with the right message, at the right time, on the right channel while maintaining full control over their data and privacy.
Are my audience segments dynamically refreshed?
Yes. Your segments update automatically in real time based on user behavior, campaign engagement, and conditions you set, so you always work with the most current data.
Are segments synced automatically to partner networks?
Yes. Sync each segment automatically to your connected ad networks, DSPs, and platforms. No manual updates or exports needed—everything happens seamlessly.
How can I measure the performance of my audience segments?
Measure key KPIs like conversions and engagement with Audience Metrics. Run incrementality tests for deeper insight into your segments’ incremental value.
Can I exclude audiences?
Exclusions are supported when managed on the partner side. This ensures you can control overlap and avoid wasting budget across platforms.
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