5 Stages of Mobile Advertising Measurement [Mobile Story]
Measuring data and using analytics is at the very heart of a successful marketing operation. Everyone knows that, but often there is quite a gap between what you know you should measure and what you are actually measuring…
As the mobile space becomes hyper competitive, you need every bit of data and analytics you can get your hands on to succeed. The following mobile story will pinpoint which stage you are at – beginner, intermediate, advanced, expert or master – and what’s the next step you should aim for to gain an edge in your market.