Getting Started with Mobile Attribution: The Complete Guide
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide.
To help you rise to the top in the mobile-first era, we’ve put together our complete guide on getting started with mobile attribution. We’ve done the heavy lifting, now let your data carry you to success. Good luck!