Getting Started with Mobile Attribution: The Complete Guide
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile apps have taken over. In fact, according to a recent study by eMarketer, mobile will claim about 73% of the total worldwide digital ad spend in 2020, while AppsFlyer predicts app install ad spend will grow 32% this year to hit $76 billion worldwide.
To help you rise to the top in the mobile-first era, we’ve put together our complete guide on getting started with mobile attribution. We’ve done the heavy lifting, now let your data carry you to success. Good luck!