Indonesia App Marketing report 2020: A More Digital and Mobile Country
In Indonesia, this year, the pandemic drove installs to new heights for certain verticals such as Finance, Shopping, Education, Entertainment and Food & Drink, while diminishing installs for others, such as Travel. Keeping these new users engaged, returning and making purchases should be the primary goal of app marketers. And this year offers yet another strong case that remarketing boosts user retention and lifetime value (LTV), despite the fact that we still see clear underutilization of this strategy across a number of categories.
More of these insights can be found in AppsFlyer first-ever report dedicated to Indonesia:
Sample: 813 million installs recorded from January to September 2020. 16 billion app opens and 460 million remarketed conversions.
8 app categories (Education, Entertainment, Finance, Food & Drink, Gaming, Health & Fitness, Shopping, Travel)
User Acquisition, Install Quality and Mobile Ad Fraud insights
Wish to read the report in Bahasa? Click on the link here!