Glossary
Attribution fraud
What is attribution fraud, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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546 results for "Attribution"
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Reports & guides
Mobile attribution and marketing analytics for Food & Drink apps
Find out how to maximize your food & drink app’s potential in this guide covering vertical-specific areas of measurement for app marketers.
Blog
Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
Reports & guides
Mobile attribution and marketing analytics for Health & Fitness apps
Find out which in-app events to configure to meet health and fitness goals, what are the right segments to set up in UA campaigns, and more.
Blog
2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
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