Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
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502 results for "Attribution"
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
Reports & guides
Mobile attribution and marketing analytics for Health & Fitness apps
Find out which in-app events to configure to meet health and fitness goals, what are the right segments to set up in UA campaigns, and more.
Blog
Marketing attribution models: Which one is right for you?
Marketing attribution models define the value of your app marketing, making or breaking your ability to succeed. Learn more about them here!
Blog
G2’s spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
AppsFlyer is named the leader in mobile attribution by G2, and we couldn't have done it without our customers.
Blog
2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
Use cases
Post attribution fraud detection – was it the right move?
We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Use cases
Mastering the art of real-time: Leveraging instant attribution data
Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.
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