Episode 12 39 Min listen Sep 15, 2022
The one about ad fraud… Grrrrrr.
Richard Palmer Principal Software Engineer at King
Inna Ushakova Co-Founder and CEO of Sclarr
Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud.
Okay, okay, it’s the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it’s a very real issue.
Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.