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The one where they talk creative

Featuring:

John Wright Head Of Operations at Luna Labs (an ironSource Company)

Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms.

They take a look at everything from the basics, to playable ads, to the whole new world of analytics that is now spawning from them as a result.

Creatives User acquisition

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Meet our hosts

Adam Smart

Adam has worked in technical, product and growth roles in the gaming industry for over 10 years. Currently working as a Product Director – Gaming for AppsFlyer, he has extensive experience in user acquisition and retention, monetization and conversion design, product analytics, and software architecture.

Piyush Mishra

Piyush is an experienced performance marketing leader with a proven record in user growth at scale. Currently working as Lead, Growth at Product Madness, he has 6+ years of experience in user acquisition and growth, product marketing, cross-media planning, offline media, brand media strategy, and AdTech across multiple industries.

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