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IBM’s Bob Lord welcomes Google’s cookie alternative as ad targeting capabilities vanish

Hosted by Mike Shields

Featuring:

Bob Lord Senior Vice President, Worldwide Ecosystems and Blockchain at IBM

Episode summary

Bob Lord, SVP of Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to terms with the fact that digital ad targeting as we’ve known it is vanishing, and why he’s okay with testing Google’s Federated Learning of Cohorts (FLoC) alternative.

In the meantime, Lord believes it’s imperative for publishers to work together and embrace AI.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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