Why it’s becoming tougher for brands to market using consumer data in the privacy shift


Peter Randazzo Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network

Episode summary

Merkle’s Global CTO, Peter Randazzo, helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy.

In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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