David Jones says ad holding companies are falsely excusing their recent drops in valuation


David Jones Founder and CEO of You & Mr Jones

Episode summary

David Jones, founder and CEO of You & Mr. Jones, believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world’s largest ad agency holding giants – even if these companies claim that their recent performance dips are a temporary result of the pandemic.

Naturally, Jones sees his company’s ‘brand tech’ approach as offering a better model for marketers – and he’s raised $60 million in funding and landed at a $1.36 billion valuation to back up his bet.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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