NBCUniversal’s Linda Yaccarino wants to shake up the ad experience in streaming war


Linda Yaccarino Chairman, Advertising & Client Partnerships at NBCUniversal

Episode summary

NBCUniversal’s Linda Yaccarino discusses the company’s ambition for its video service ‘Peacock’, and why she’s convinced advertising will play a vital role in the streaming wars.

Yaccarino also breaks down how marketers have been responding to the COVID-19 driven economic slowdown and what that will mean for the future of the TV upfront model.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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