Episode 12 39 Min listen Sep 15, 2022
NBCUniversal’s Linda Yaccarino wants to shake up the ad experience in streaming war
Linda Yaccarino Chairman, Advertising & Client Partnerships at NBCUniversal
NBCUniversal’s Linda Yaccarino discusses the company’s ambition for its video service ‘Peacock’, and why she’s convinced advertising will play a vital role in the streaming wars.
Yaccarino also breaks down how marketers have been responding to the COVID-19 driven economic slowdown and what that will mean for the future of the TV upfront model.