Episode 12 39 Min listen Sep 15, 2022
Why The Trade Desk is pushing the ad industry so hard to not let the walled gardens decide its fate
Michelle Hulst COO, The Trade Desk
In this episode, The Trade Desk’s Chief Operating Officer, Michelle Hulst, discusses the “real anxiety” marketers felt upon learning of the upcoming deprecation of third-party cookies, and why she was initially frustrated when Google delayed the timeline.
At the same time, Hulst believes this period of adjustment is exactly what digital marketers needed to rethink how they connect with consumers, and to reaffirm the ‘quid pro quo’ between advertising and customers.