Triller’s Bonin Bough wants every CMO to be obsessed with getting your mobile number


Bonin Bough Chief Growth Officer at Triller

Episode summary

Bonin Bough, Chief Growth Officer at Triller believes that the future of marketing rests in brands communicating directly with consumers via mobile phones. Bonin also provides insight into why Triller is investing so much in original series as he looks to build what he sees as the ultimate culture-defining video app.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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