Visa’s Matt Story on how to reach millennials weary of sharing data and early career lessons


Matt Story Senior Director of Global Innovation Marketing at Visa

Episode summary

Matt Story, Senior Director of Global Innovation Marketing at Visa, discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.

He also hits on how brands are dealing with having less sponsorship event opportunities due to COVID-19. Additionally, Matt walks us through his early career in the ad agency business, and how crucial it was to find leaders of color who were dedicated to promoting diversity in hiring.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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