Episode 12 39 Min listen Sep 15, 2022
Visa’s Matt Story on how to reach millennials weary of sharing data and early career lessons
Matt Story Senior Director of Global Innovation Marketing at Visa
Matt Story, Senior Director of Global Innovation Marketing at Visa, discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company.
He also hits on how brands are dealing with having less sponsorship event opportunities due to COVID-19. Additionally, Matt walks us through his early career in the ad agency business, and how crucial it was to find leaders of color who were dedicated to promoting diversity in hiring.