Episode 12 39 Min listen Sep 15, 2022
YouTube’s Weinstein provides a peek into how they plan to steal more ad dollars from TV
Debbie Weinstein Vice President, YouTube & Video Global Solutions at Google
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks advertising is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly – just like they do in digital.
Weinstein also delves into the viewership trends YouTube has experienced since the COVID-19 crisis, including how more viewers are watching YouTube on smart TVs.